Question Get on twitter, make this viral.

Personally.. I look at this like computer gaming, comic book movies, fantasy movies, and so on. These things were at one point, decades ago, niche genres. They appealed to a small audience, they had very little support financially or from mainstream markets and while the ratio of 'pretty good' to 'barely acceptable' tended to lean towards pretty good... let's face it, it wasn't because there wasn't drek being produced... it was because the production pipeline was so bottlenecked by analysts saying "there just isn't enough interest, we can only make this much sell in a season"

There's a lot less of a bottleneck now over genre. In fact, so many things are being produced simultaneously that the actual bottleneck tends to be complexity / quality. Smart takes better writers. Deep takes better actors and more integration of subjects. Impressive spectacle takes actual artists. And smart, quality films don't inherently sell better, because unlike genre oriented audiences... 'smart' / 'critical' people are actually limited. Genre crossovers and spill out happen.. Spiderman can be comics and adventure and romance and coming of age... and appeal to a variety of people instead of just comic geeks. A smart, deep movie? The moment people feel its 'above' them, they'll start looking for ways to tear it down.

SO if you are backing projects... and you have the ability to support ten projects that aren't much more than fluff pieces but will sell simply because they're from a genre that has fans that will see everything in that genre even if they don't like it? Or you can back one project that might get you huge returns in the same time? Well... they're investors. Fuck the smart movie that may or may not make it. Guaranteed paydays 10 times over? Gonna top quality every time.